Our Services
We use human-centered design to help you build experiences for people.
This could be about your customers…
Brand Design
There’s a lot of talk these days about brand and what it is (or isn’t). Brand is simply the story you are telling to the outside and inside worlds of your company. You can’t be everything, but you do have a unique identity that’s worth fighting for. We’ll help.
Product Innovation
When the customer is always right, it’s usually best to listen to them. We use testing and research methods to connect your team with your audience and help you to reimagine your products and services in a customer-focused way.
Strategic Planning
Where does the future meet the present? The best plans for the future are built around people. By using human-centered design, we can shed light on people’s needs and perspectives and chart a path to the future that keeps them at the center.
…or about your employees.
Culture Building
Employee culture determines engagement, retention, recruitment, morale… you name it. And great cultures don’t happen by accident. We offer workshops that equip your employees in skills like collaboration and innovation.
Workplace Strategy
How does your company do its best work? Do your office space, policies, and employee rituals work together to help them make it happen? You may have an awesome workspace. We’ll help you make it work for you.
Change Management
Change, like storms, is inevitable. It’s how we manage change that can make us sink or swim. Our change management services bridge our strategy and culture building services to help your organization move forward well.
So what is human-centered design?
Human-centered design is a process of problem solving that anchors potential solutions around people.
The human-centered design process is composed of three modes of working: learning, strategizing, and ideating.
Learning involves using a toolkit of design research methods to gather data and deeply understand the context of the problem and the people involved.
Strategizing is a phase of synthesizing this large amount of data to connect dots in new ways. Insights from this process shape how stakeholders are communicated to about the problem and also provide a foundation for possible solutions.
Ideating is a process of bringing new ideas, informed by deep research and strategy, to a problem. This form of reimagining considers a broad array of solutions for a holistic outcome.
What if I want to do this kind of work myself?
We believe that everyone can benefit from cultivating a human-centered perspective in their work. We believe that there is value in bringing our expert design approach, but there is also value in leaving behind an organization that has dipped their toes in these skills to start making a difference. That’s why we offer workshops that teach core innovation skills to you and your team. Our standard workshops cover topics like human-centered design 101, collaboration, strategic planning, and brand identity. We also design and facilitate custom workshops to help you learn more specific skills or tackle more honed-in problems. Workshops can range from a 1-on-1 session to large groups. Check out our workshops page to learn more.