Storms happen. Change is inevitable. We take our name from a trysail, a type of sail used to stabilize ships when winds are high and storms are near.

Every organization is anxious to know the contours of the future. The best crystal ball for what getting has always been the question: what do people need? What experience can you create that meets this need? Asking this lets you play offense to innovate and defense to survive disruption.

We are designers and strategists who thrive on navigating change and obsess over the details of any experience. Whether we’re looking inside or outside, we know that the people around you hold the answers to how you should move forward. As human-centered designers, we have the tried-and-true tools to get you there.

Our Values

 

Honesty First

We believe that honesty is the best policy, and that means looking each challenge squarely in the eyes if we want to solve it. This means leaning into data, seeking feedback, and having hard conversations.

Humans First

The primary ingredient in any organization is people. We believe in putting humans first, and building experiences that make both the present and the future better for people.

Hope First

We don’t ignore the clouds, but we do look for light on the horizon. We believe you can’t find a solution if you don’t first believe that it exists, so we err on the side of optimism.